bourbon empire the past and future of america's whiskey

bourbon empire the past and future of america

Today, the whiskey business takes a new turn as a nascent craft distilling movement offers the potential to revolutionize the industry once again. That debate continues today, punctuated along the way by Prohibition-era bootleggers, the liquor-fueled origins of NASCAR, intense consolidation driven by savvy lobbying, and a Madison Avenue plot to release five thousand parrots-trained to screech the name of a popular brand-into the nation’s bars. Illusion is separated from reality in a tale reaching back to the Whiskey Rebellion of 1794, when the ideologies of Thomas Jefferson and Alexander Hamilton battled to define the soul of American business. Mitenbuler traces the big names-Jim Beam, Maker’s Mark, Evan Williams, and more-back to their origins, exploring bourbon’s founding myths and great successes against the backdrop of America’s economic history. In Bourbon Empire, Reid Mitenbuler shows how bourbon, America’s most iconic style of whiskey, and the industry surrounding it, really came to be-a saga of shrewd capitalism as well as dedicated craftsmanship. And yet, more than 95% of the nation’s whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on modern labels. Walk into a well-stocked liquor store and you’ll see countless whiskey brands, each boasting an inspiring story of independence and heritage. the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.” -Wayne Curtis, The Wall Street Journal Kentucky Bourbon Whiskey: An American Heritage by Michael R.“Pulls aside the curtain of puffery to show.

Pappyland: A Story of Family, Fine Bourbon, and the Things That Last by Wright Thompson.Bourbon Curious: A Tasting Guide for the Savvy Drinker with Tasting Notes for Dozens of New Bourbons by Fred Minnick.

The Big Book of Bourbon Cocktails by Amy Zavatto.

Buffalo, Barrels, & Bourbon: The Story of How Buffalo Trace Distillery Became The World’s Most Awarded Distillery by F.

Bourbon Empire: The Past and Future of America’s Whiskey by Reid Mitenbuler.

The books included little-known facts about the distillery, the distillation process and, of course, the brand’s history. They have ranked the 12 best whiskey books whiskey lovers need to read. Why not sit by a roaring fire with a glass of bourbon and read about bourbon? That is exactly what, a lifestyle website, wants you to do.

Bourbon empire the past and future of america's whiskey